In 2011 the cosmetics, lets the price fly?

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pickreplica

How to Face make-up the temptation

2010 year-end price in the “up” a spent, not just soaring housing prices, household items too. Master Kong as Carrefour refused to withdraw the goods

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price increases, a lot of cosmetics companies Not to be outdone, have to raise prices on the agenda.

Rising raw materials, rising labor costs, marketing costs are also rising, which will undoubtedly bring to the enterprise product price increases the pressure and impulse, many companies have faced an embarrassing situation, is the advantage of the opportunity to rise, or inaction it? Ya Timmia prefer the latter.

Prices are strategic, not casually move

Cosmetics consumption, although consumption has been an everyday, but Ya-MT in the view, not rigid requirements, and the current relative surplus of supply and demand, the composition of a brand, price positioning is also an important key to , are strategic and can not easily change, from change to break the brand planning and layout, easy to make the products become neither fish nor fowl. Therefore, price changes, is bound to cause a series of changes midstream and downstream. The so-called affect the situation as a whole is also, and this fat is a crucial first serve.

Now many companies still can not get rid of product-oriented marketing approach, that is to be priced based on cost of the product, not priced according to market demand.

Increased cost of the product, the price to rise with the cost down, the price falls. This seems to be in line with market behavior, but it runs counter with the brand marketing. The price varied psychological impact on consumers should not be overlooked. As cosmetics, the issue price should be treated carefully.

Cost price does not really solve the problem

Says rice harvest flowers, listen to “up” one, which was up sound, but not wages but only trace of it, which is now sigh of Internet users. High prices, while income is not long, be sure to make consumers more sensitive to price. Under such circumstances, homeopathic price, the same trouble, caused by the consumer resentment. Moreover, countries are also control prices, to show the image of a responsible government, then the business can not map the interests of sight, take the opportunity to increase and consumers, it is contrary to the harmony.

Other cosmetics companies do not fall into error, in fact, understand the industry, cosmetics are mostly high value-added, the proportion of the cost of raw materials is small, the key is how to reduce the cost of the middle of the marketing and channels, not prone to to increase as the only way to deal with increased costs. To know that your product is not a monopoly, consumers will always seek cost-effective products, in a rally, to maintain their price position, not only of courage, but also a wisdom.

Price stability, not only positioning, but also committed learned that there are many makeup brands do not have specific price adjustment, such as MT and ylang Ti Ya makeup makeup brand for both, the face of rising raw materials brought the pressure of price increase is quite substantial. Ya MT mass cosmetics brand positioning, price in the medium, while Elan is located in the low-cost Ti girls brand. Low price, the higher the cost, profit will lower. But to keep the price of

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brand positioning, brand strategy which is equally important. Faced with this situation, only to reduce costs in order to maintain the brand’s price position. Various types of advertising for the current input has been marginalized, thus reducing unnecessary expenses and save some of the real to help customers and dealers, concerned about the product itself, the return value of the product, so that their products “talk”, this is the development of this.

Therefore, the make-up products do not raise prices. This can be understood as both a strategy for the maintenance of their own, but also to consumers.

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