6 Useful Tips to Attract Web Design Customers

by

Stephen Moyers

It s tough for a web design business, irrespective of how established it is, to attract prospective customers. The presence of a huge number of web design companies as well as freelancers in the market has saturated the sector so much, that customers have got a number of multiple affordable options to choose from. Unless you are exceptionally different, nobody will take notice of you. Here I will give you a number of very useful tips which will help you successfully cover a large portion of the market:

The prices offered should be fixed

It s extremely difficult to judge the cost of a service as compared to a product. This is the reason why customers always consider a given service as expensive, no matter how much time, effort, and money have been invested. Considering this scenario, fix your prices, don t vary them. Categorize the services differently & set fixed prices for the whole category. In this way you can handle customer apprehension with ease & enable them to make business decisions quite smoothly.

Be an expert

Rather than concentrating on the whole market, specialize on a certain niche category. Be a Jack of all, Master of some (instead of none). Here the advantage is that the design & basics remain the same for different clients, and you can have full focus on one specific industry or area.

Present yourself with full confidence

Whenever you have the very first interaction or meeting with the clients, they would be very interested to see whether you are an expert or not & also if can you handle their projects with the required output and the result. This is where you have to be proactive in advance. You can discuss the industry related knowledge with them so as to showcase your intellectual asset. Offer them affordable, efficient, and effective solutions, tips, & insights.

Remain in regular contact with existing clients

Once you have completed a client s project it doesn t mean that the association ends then and there. This is a common mistake made by most web design firms or independent designers. In order to attract new customers, you let go of the old ones just because their work has been completed from your end. Here you do not realize that the existing client can provide you with continuous work, which really means that you need not attract new customers any more. For staying connected with them, maintain a database that has all the details of the clientele with whom you have worked. Send them regular mails asking about their well being professionally and personally. Wish them on different occasions of the year including their birthdays, anniversaries, and other stuff. This way you can keep your image alive in their minds. If the bonding is strong you can even ask for reviews or testimonials from their end.

Target locally on an initial basis

There are multiple local businesses in your neighborhood that are desperate to have an online existence. You may find the magnitude of work as well as compensation to be pretty much smaller, but you should never miss out an opportunity on grabbing these clients. Just by advertising locally or sending out flyers may work in your favor. Even special offers, discounts, or rewards could create a buzz for you. Once they find your products or services affordable, they will certainly come running to you.

Have a mobile presence

You need to be aware of designing for mobile devices such as Smartphones or Tablets. The websites that show up on the desktop will not be visible in the exact same way on smaller screens. That s why clients always aim for a compatible website visible on all sorts of devices. Hence you should be well versed with mobile web designing or else you would be losing out on potential clients.

Stephen Moyers is a Writer, Web Designer, Blogger, Technology lover. He is currently associated with SPINX Digital a

Creative Design Agency

based in LA, California.

Article Source:

ArticleRich.com